![]() ![]() POKEMON STATCALC HOW TOLearn how to read number tables! Many young researchers are losing this fundamental and crucial skill and relying on data visualization instead. Check with the fieldwork or data processing company. If some numbers don’t make sense, it may be an interesting finding that leads to a useful insight…or it may be a data error. Never assume the data are clean, even when they have been “cleaned”. What I do now after more than 30 years as a marketing science person probably would not be best for you, so let’s return to the basics (which still apply to me too).įirst, use automation as an aid, not as a substitute for thinking. In many cases, however, it can save time if I have cross tabulations already prepared which I can refer to as needed. I now mostly use statistical software for exploratory data analysis and to make the tables and graphics I need for my analyses. For those of you wishing to study this subject in greater depth, I’ve listed some textbooks and other resources at the end of the article.Įveryone has their own way of doing things. In this article, we’ll have a quick look at data analysis. ![]() Our most recent was about questionnaire design. Our second article was about research design and our third, sampling. The first article in the series, What Is Quantitative Research? gives some more background about the series. In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. ![]()
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